USAlliance
At USAlliance our main challenge was to make each page as quick and easy to understand as possible. My argument for this direction was that, as a local bank, when the user is searching for information on our webpage, it is probably part of a task on their to-do list that they are not looking forward to. Put yourself in their shoes. You're having another busy day and realize you've lost your USAlliance debit card, or you've forgotten to deposit that check from last week. When you type USAlliance into your phone and navigate to the contact page or branch location page, finding the phone number or address you need should be as seamless as possible. I presented a few different options to this client that accomplish this task.
